OUR STORY, OUR PASSION

Discover the roots, values, and team behind Jolene

She was only meant to stay a little while, but she had other plans.

OUR STORY AND MISSION

Jolene started as a pop-up with a bit of charm and a whole lot of attitude — a place to let your hair down, dance like nobody’s watching, and eat damn good food surrounded by even better people. But she grew fast. Because women wanted a space that felt like theirs. Because Ponsonby needed somewhere a little louder, a little freer, a little more fun.

So here we are; still country at heart, but made for the city.

Our mission? To give Auckland a place where bold women lead the vibe, good times come easy, and every guest feels part of something special.

We let the numbers do the hollerin’

In true country fashion, we keep it loud, proud, and full of flavour. These figures aren’t fluff, they’re proof that Jolene hits different.

20+

YEARS OF EXPERIENCE

10K+

HAPPY CUSTOMERS

50+

5 STAR REVIEWS

CAN'T START A FIRE WITHOUT A SPARK

It started with a spark. Now she’s a fire you can’t put out.


Thane and Brent had a wild idea: bring a little country heat to Auckland and
see who shows up. So they did. And Jolene was born; a summer pop-up with a
southern soul, a rock ‘n’ roll heart, and the kind of energy you can’t fake. It
didn’t take long for the place to catch fire. Packed nights. Stomping boots.
Whiskey flowing like water. Auckland didn’t just show up, she fell in love.

And so did two cowboys.

Josiah and Jesse; city boys by postcode, but country through and through, were
hooked from night one. With roots that stretch deep into cowboy country USA,
they knew the real thing when they felt it. And when Thane and Brent locked in
a bigger, badder location on Ponsonby Road, the boys couldn’t stay on the
sidelines. They pulled their boots up, tipped their hats, and joined the crew, not
to change the vision, but to ride with it. Now, Jolene’s more than a bar. She’s
a force. Built by vision, fuelled by passion, and run by a team that lives and
breathes every beat of the culture. You can feel it in the music. Taste it in
the food. Hear it in the stories told over bourbon at the bar.

This is Jolene. And she’s just getting started.

 

TESTIMONIALS

STORIES FROM OUR COMMUNITY

"Great Vibes and Beer!"

“I’ve been to Riverbend Brewing Co. several times, and it never disappoints. The beer is top-notch, and the vibe is always relaxed and welcoming. Whether you're with friends or enjoying a solo pint, it's the perfect spot.”

- Taylor H.

"Brewery with a Heart"

'Riverbend Brewing Co. is more than just a brewery; it’s a community hub. The staff are always friendly, and the sense of belonging is incredible. Plus, the beer is exceptional. It’s clear they care about their craft and their customers.'

- Sam W.

"Family-Friendly Fun"

“We love bringing the whole family to Riverbend! The food is fantastic, and they have a great selection for everyone. The kids love the non-alcoholic options, and we enjoy the variety of craft beers. Definitely a family favorite!”

- The Roberts Family

Flavour Worth Dressing Up For

Fresh, crafted, and made to be shared.

At Jolene, food isn’t an afterthought, it’s part of the experience. Our head chef brings a refined touch to bold, flavour-forward dishes that blend comfort with creativity. From elevated share plates to indulgent mains, everything is crafted with seasonal ingredients and plated to impress.

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